“Life is not a cookbook where you find a recipe and suddenly your are a chef.  Mastering balance, flavor and presentations are key to award winning results.” – J. Durant

We are on an eternal quest for answers.  Seeking out the story of people who have experience success often relates to what we perceive is wisdom.   We seek with intent to replicate and overlook the importance of mastery.

If you look back over articles and books on such topics as start-ups, innovation, disruptive technologies and the many things that whirl about us there is a natural abundance of ‘how to’ or ‘guidance’ sources.  Why?   Simply put these things sell, people want quick and decisive real life examples.  But in opting for speed and outcomes there is also a natural tendency to acquire intellectual command of the topics, and the pursuit of further immersion.

I recently read an article that described the pursuit of venture capital and the frustrations experience with not only the process but the deployment of resources once financing was acquired.  The real crux of the matter was an over attention on need and less of an attention to having formed a financial and operational structure to accept revenue inflows (regardless of source).  Why is it important?  From personal experience the importance lies in the value produced from having routine operational elements, including finance, to be carried out in an almost automatic fashion.  This permits us to be attentive to pressing and often disruptive events without having to be immersed in routine care and maintenance of critical business elements.   In the case of startups the failures are routinely caused by an over attention to critical elements that have not achieved steady state reliability, caused in large part to care as  you go.  As the title suggests we think too much, and we own too little in terms of intellectual ownership.  In the context of start-up organizations there is an abundance of attention given to product/service promotion but all in the wrong way.  We really don’t need to know what a car is made of or what the material specifications are, we do however need to understand the market and how it can be convinced to make a commitment (aka market conversion).

Leap of Faith

Life is not easy and while our vision is to win, our most daunting challenge is to survive.  Survival of the fitness epitomizes the struggles and the acclaims achieved during the course of life’s ventures.  Maybe this is reflected in marriages that last, our is lifetime commitment but the struggle is everyday life with another person.  In the case of business its surviving the daily on-slot not just from market or competition but societies as a whole.  Rigidity has its place but in terms of staying the course of survival we must be prepared and capable to transition at a moments notice.  Talk is cheap when trying to characterize ourselves as flexible or are we?  Are we simply saying we are because our world of flexibility is dependent upon a rigid framework for addressing change?

To leap forward means that we need to change our behavior (aka transition).  We need to view knowledge as the fuel for adopting personal knowledge, not as an instruction to follow.  Think beyond the norm, looking for big questions that possibly don’t have answers (because they haven’t been asked before or thought about in a particular way), and a search of wisdom from places that are on your hostile radar will open your mind in ways that you might not expect.  At the same time we must be resistant to pessimism, refrain from dooming anything to unacceptable before you have taken it in, pondered, prodded, experimented and adapted to characteristics (personal and professional).

I’m not a name you would see on a billboard list of successful entrepreneurs because I haven’t achieved multi-billion dollar levels.  But is the achievement of a level a sign of commanding understanding and abilities?  Maybe so, by your scorecard, and thus the reason why the words of wisdom reach a level of respectable acceptance.  But you also may remember cases in which the wisdom was inappropriate for your needs.  Why is that given that it resulted in success?  Was it that we didn’t dig deep enough to understand the conditions by which success was achieved, or was it a matter of conditions taking place at the time of the success story?  Maybe it was first to market, or maybe it was simply something as simple as selling an interest that was in fact the source of the success.   This is somewhat like a book on Success that creates a revenue stream of success or a methodology that sells you on discovering who you are (when we would hope that you already some idea of that already).

Recently I experienced an opportunity to question a person who contrived a model.  The model was interesting, although more confirming than discovery.  What was more concerning from my perspective was the lack of credentials (thus personal opinion and packaging) and the forward thinking as to where to go beyond the model to affect organizations.  In retrospect, and without malice, it was an example of marketing creativity over material substance.  Many of you have heard the term, “we can sell ice cream to Eskimos”, but is this a condition we are apt to subject our livelihood to or for that matter wish to be associated with?

Honor and integrity in business have been cheapened by clever wordsmithing to legitimize our mission to produce growth and revenue.  I think of this a bit like a petty thief who steals to feed his family and uses this to justify the illegal behavior.  The decision rests in your hands whether need over rides principals.  What hinders us, once again, is fear.   Whether it be the fear of failure or the fear of the unknown we shackle ourselves to opportunities in which we marginalize ourselves.

As stated earlier I’m not a named commodity except to a few long time followers who have come to realize the virtues that I possess at a personal and professional level.  These has resulted in loyalty but also a life journey stewardship.  I am also a strong believer in survival and as a result believe that aside from traits we must be capable to exist in disruption.  Disruption that has valued purpose and not leaning towards it being a ‘Distraction’.   The separation in meaning is quite clear to me, it’s the difference between a plausible occurrence and one that is of little to no value.  But be careful because what may be of little to no value today, may be essential tomorrow.  Sometimes we need to give a bit of pondering thought and other cases we simply need to file it away for periodic examination.  Often what may fade has the probability of re-occurrence later on, almost like the idea that is ahead of its time.  This is an example how failures can and often are more valuable than the sagas of acclaimed success.

In Conclusion

There is no conclusion, only a continuum.   The river doesn’t dry up because we can’t make it upstream, it expects us to understand the ebb and flow, the rapids and the flat waters of our journey.  We command the river when we understand our role and the conditions by which we chart a path to the headwaters.  The same holds true in our journey in life and in business.  We are driven not by answers but by wisdom, and that is further embellished with our rendition uniquely crafted to fit our needs to produce a valued outcome.  Mastery however involves an intuitive reflect in the application of knowledge.  Not a quick reference or a set of notes but a humble and childlike inquisitiveness that is never satisfied.  As parents we know the stage of ‘Why?’ that occurs.  Unfortunately it gives way to answers and principals that stems the question of ‘Why’.  This creates a sad state, but it is not without redemption.  While we can postulate on what causes this, it’s really not important because the cause isn’t what needs correction.  What needs correct is us, today, at this very moment, to act upon a need to redeem our desires to own the ‘Why?’.

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